The Conscious Consumer: Capitalizing on Healthy, Sustainable, and Socially Responsible Vending


Tap into the growing market of conscious consumers. This session explores how healthy, sustainable, and socially responsible vending can differentiate your business and attract a loyal customer base. Learn how to leverage these trends for a competitive advantage and increased profitability.

Panelists
Kelly Cleland
Executive Director
American Society for Emergency Contraception
Kelly Cleland MPA, MPH (she/her) has an extensive background in research, and spent 14 years at Princeton University focusing on projects related to contraception and medication abortion. As Executive Director of ASEC, Kelly creates guidelines and factsheets on challenging clinical questions, provides expert review of EC-related materials, and convenes the only EC-specific conference in the US. Prior to her work with ASEC, Kelly evaluated comprehensive sexuality education programs at the University of California, San Francisco and Planned Parenthood of New York City. Kelly received her MPA and MPH from Columbia University in 2002, where she concentrated in Population and Family Health. Kelly is a Fellow of the Society of Family Planning, a liaison to the Planned Parenthood National Medical Committee, and a member of the editorial board for the journal Contraception.
Jeff Rogers
Owner
BetterHealth Vending
After a distinguished 20-year career in law enforcement, Jeff transitioned his commitment to community well-being into transforming the vending landscape. He owns BetterHealth Vending®, in Charleston, SC whose primary goal is to disrupt the vending industry by promoting healthier options and fostering a culture of wellness. Beyond local service, Jeff is also the force behind Daedalus Distribution, LLC, the master reseller bringing Vendekin Technologies' innovative, high-tech vending machines and software to the United States.
Michael Saletta
Director of Airports & Retail
Farmer's Fridge
As Director of Airports & Retail at Farmer’s Fridge, Michael leads national expansion across airports, retail partnerships, and new markets. Over his nine-year tenure, he has launched Farmer’s Fridge in 25+ markets and 30+ airports, delivering major wins across both travel and traditional retail channels. Michael specializes in market expansion, strategic partnerships, and scaling fresh-food solutions. Michael holds a Bachelor of Science from Indiana University.
Moderator