The Experience Shift: How Self-Service Can Win by Curating, Not Just Automating


As operators build on strong foundations in workplace and education, opportunities are opening in high-traffic transit hubs and retail spaces. To succeed, operators must move beyond a location-by-location approach and adopt a broader live, work, play mindset. This session explores how to align brand, placement, equipment, messaging, and experience to meet modern consumer expectations and create lasting engagement, not just transactional convenience.