Operator vs. Vendor: Understanding Roles, Responsibilities, and Partnerships

In the automated retail and kiosk ecosystem, operators and vendors play distinct yet highly interconnected roles. This session explores how each side contributes to program success—from technology development and equipment manufacturing to deployment, operations, and customer engagement.

Attendees will gain clarity on responsibilities, revenue models, support structures, and performance expectations, while learning how effective collaboration drives scalability and long-term profitability. Ideal for both new and experienced professionals, this discussion helps stakeholders navigate partnerships, evaluate solutions, and align strategies for sustainable growth in an evolving marketplace.